3 Reasons Why You Need Search Engine Optimization

There are several internet marketing techniques that you can use to promote your online business, website, or product. But search engine marketing is still the best way of promoting a website because it is effective. If done properly, SEO will bring you free traffic for a long time. Here are some of the best reasons why you need to use search engine optimization:

1: Increased Traffic

The pages that are on top positions on the search engines receive majority of the clicks and impressions, so the traffic coming to these pages is high. Therefore, the traffic coming to your website or blog will increase when your website or blog is ranking highly on the search engine.

SEO also focuses on creating informative content, and this content will rank in the search engines. This leads to an increase in traffic because you will be getting highly targeted traffic and they will share your content on their social media profiles, which helps to improve your social media marketing.

2: Return On Investment

Search engine marketing provides results that can be tracked and quantified. Any SEO agency can track almost everything; such as the conversions rates, increases in rankings and the traffic coming to a website. This means any online entrepreneur can know where the majority of the traffic is coming from and the keywords that are being used.

When you have all the right information, then you can stop doing the things that are not working and focus only on the things that are making you money. This will increase your return on investment because you will only be focusing on the money making activities. Here is a helpful video about 5 things to check before hiring an SEO

3: Cost Effective

SEO is a cost effective marketing strategy because it only targets users who are searching for the products you are selling. If you research your keywords properly, then you will come up with a list of money keywords. The people using these keywords are ready to buy, so you will convince them easily.

However, you have to have a responsive web design, so that people can stay in your website for a very long time. This also increases the search engines rankings of your websites because the search engines will see that people stay in your website for a long time, so that means that you are providing them high quality content.

These are the reasons why you need to use search engine marketing. It might be hard for you to rank a website when you are starting, but after sometime, you will get good at it. We recommend and Australian business for any SEO you may require. Here is their Linkedin Page!

Banner Ad Design Bylaws

These are just some general design rules you may follow, and there’s definitely room for change with each. It’s also important to note that a great banner ad is not judged on how good it looks, but instead based on its performance. It could be the ugliest thing on earth, but if it performs good than it’s considered to be a successful design. They’re not the most loved form of advertising, but for now, they’re here to stay.

Here are some useful design tips:

1.) When you design your ad, keep it simple and clear, free of clutter with a message that’s easy to read. It must jump out from the rest of the message.  Call a Minneapolis Seo company if you need to to help out.

2.)Use standard sizing.  According to Adsense the 4 most successful sizes are the:

-336×280 Large Rectangle
-300×250 Medium Rectangle
-728×90 Leaderboard
-160×600 Wide Skyscraper

3.) Use animation, but not a ton if you do. You don’t want to irritate the viewer.

4.) First and foremost: banner ads are designed to be just a part of your website in a certain order to increase brand awareness and drive traffic to your website. They have 3 main parts:

Your company brand: Your company logo must be included to build awareness. Make sure that it’s visually dominant but not as much as the value proposition and the call to action.  Call your local Minneapolis Seo expert to get more help with branding if you think you need it.

The value proposition: The value proposition shows the service/product your brand provides and calls attention to itself with attractive offers, special products and prices, i.e. ‘High Quality,’ ‘60% off,’ ‘Limited time offer,’ or ‘Free!’ It will take up the most space in your ad and be the first object that you viewers’ eyes are attracted to.

The call to action: The call to action is normally made of text or a button with phrases like ‘Click Here,’ ‘Click here to call now,’ ‘Watch Now,’ or ‘Register Here.’ It is a standout focal point of the ad, prompting viewers to click on it. Also blatantly explaining what they need to do or what action they need to take in a few simple words is another good way to look at it.

5.) If you are using animation it should not interfere with the design or message. Again, it needs to be fluent with the rest of the website and should not stand out if you can help it.

6.)Depending on the type of ad, buttons are known to increase Click-through rate, or CTR. If you’re going to use them in your banner, place them after your copy, on the lower right side, in (tastefully) contrasting colors, and have them looking consistent throughout the set of ads. And remember while you still want them consistent you want them to stand out in their own way to some extent at the least.

7.)The animation should loop no more than 3 times.

8.)If you are doing a phone call offer make sure when you click on it the phone number comes up. if your business is already seeing good results from phone leads, testing mobile landing pages that are intent on getting your visitor to call in might be the perfect next step. With mobile, it’s crucial you recognize that a different canvas means different strategies. What works on the desktop might not be as effective on a handheld device. For instance, a website with multiple calls to action might convert better- especially when there is a lot of information to assimilate – because it’s easier to take action when there’s a button right there. But this might not be the case on a 5 inch screen. So anyway, mobile options now are something to definitely consider these days, good luck with your banner building and hopefully these strategies help you out!