Banner Ad Design Bylaws

These are just some general design rules you may follow, and there’s definitely room for change with each. It’s also important to note that a great banner ad is not judged on how good it looks, but instead based on its performance. It could be the ugliest thing on earth, but if it performs good than it’s considered to be a successful design. They’re not the most loved form of advertising, but for now, they’re here to stay.

Here are some useful design tips:

1.) When you design your ad, keep it simple and clear, free of clutter with a message that’s easy to read. It must jump out from the rest of the message.  Call a Minneapolis Seo company if you need to to help out.

2.)Use standard sizing.  According to Adsense the 4 most successful sizes are the:

-336×280 Large Rectangle
-300×250 Medium Rectangle
-728×90 Leaderboard
-160×600 Wide Skyscraper

3.) Use animation, but not a ton if you do. You don’t want to irritate the viewer.

4.) First and foremost: banner ads are designed to be just a part of your website in a certain order to increase brand awareness and drive traffic to your website. They have 3 main parts:

Your company brand: Your company logo must be included to build awareness. Make sure that it’s visually dominant but not as much as the value proposition and the call to action.  Call your local Minneapolis Seo expert to get more help with branding if you think you need it.

The value proposition: The value proposition shows the service/product your brand provides and calls attention to itself with attractive offers, special products and prices, i.e. ‘High Quality,’ ‘60% off,’ ‘Limited time offer,’ or ‘Free!’ It will take up the most space in your ad and be the first object that you viewers’ eyes are attracted to.

The call to action: The call to action is normally made of text or a button with phrases like ‘Click Here,’ ‘Click here to call now,’ ‘Watch Now,’ or ‘Register Here.’ It is a standout focal point of the ad, prompting viewers to click on it. Also blatantly explaining what they need to do or what action they need to take in a few simple words is another good way to look at it.

5.) If you are using animation it should not interfere with the design or message. Again, it needs to be fluent with the rest of the website and should not stand out if you can help it.

6.)Depending on the type of ad, buttons are known to increase Click-through rate, or CTR. If you’re going to use them in your banner, place them after your copy, on the lower right side, in (tastefully) contrasting colors, and have them looking consistent throughout the set of ads. And remember while you still want them consistent you want them to stand out in their own way to some extent at the least.

7.)The animation should loop no more than 3 times.

8.)If you are doing a phone call offer make sure when you click on it the phone number comes up. if your business is already seeing good results from phone leads, testing mobile landing pages that are intent on getting your visitor to call in might be the perfect next step. With mobile, it’s crucial you recognize that a different canvas means different strategies. What works on the desktop might not be as effective on a handheld device. For instance, a website with multiple calls to action might convert better- especially when there is a lot of information to assimilate – because it’s easier to take action when there’s a button right there. But this might not be the case on a 5 inch screen. So anyway, mobile options now are something to definitely consider these days, good luck with your banner building and hopefully these strategies help you out!